Digital Marketing Specialist / Campaign Specialist - South East Asia Market (Based in HK)

  • Zeal Technology solution Ltd.
  • Nov 09, 2020
Full time Marketing

Job Description

Digital Marketing Specialist
Job Description
  • Responsible to plan and execute company’s digital marketing strategy in FX
  • Drive digital marketing efficiencies and reach through continuous localized communication testing (A/B)
  • Work with regional teams on paid media, programmatic display and search localized requirements
  • Measure performance of digital marketing efforts using a variety of analytics tools, leverage data to optimize media buy
  • Generating reports of all digital marketing campaigns, access against goals (KPIs and ROI)
  • Manage agencies to executive a best in class user acquisition activity
Campaign Specialist (Digital campaign)
Job Description

  • Plan and execute innovative long running and short running campaigns
  • Ensure campaign materials can strike a balance between managing user experience, client-satisfaction on maximizing outcome and reducing company risk
  • Produce multi-channel marketing campaigns with consistent branding to targeted markets across the user funnel
  • Manage end to end successful digital marketing campaigns, from ideation to media planning to optimization of landing page and user funnels
Requirements:
  • Degree holder in Marketing
  • 5 - 10 years of relevant experience in Financial Industry
  • Experience gained from FX / CFD / Cryptocurrency is a plus 
  • Experience gained from SEA markets is a plus
  • Exposure to key digital tools such as Google analytics, Google Ads, Search Console, Paid social media and App marketing tools
  • Digital Savvy and strong motivation and enthusiasm to drive the day-to-day marketing & analysis processes
  • Detail oriented and analytical reporting writing skills
  • Fluent in English & Mandarin with excellent communication skill 
  • Immediately available is highly preferred
If you believe you have the right skills, attitude and experience please click "Apply Now" and upload your updated resume with current and expected salary.  Only shortlisted candidate will be contacted. (Personal details collected are for recruitment purpose only and kept confidential.)